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Notez qu´il s´agit d´un eBook (livre électronique), livré par e-mail. Incluant Accès streaming. Les meilleurs professeurs français de business se sont réunis pour réaliser un livre unique, qui donne une vision complète du management, à jour des dernières évolutions dans les pratiques.Les thèmes majeurs enseignés dans les MBA sont présentés et développés : - 1. Économie politique - 2. Leadership - 3. Stratégie - 4. Marketing - 5. Gestion des opérations - 6. Commercialisation - 7. Ressources humaines - 8. Organisation - 9. Finance - 10. Gestion des risques Chaque chapitre commence par un rappel des fondamentaux, puis propose deux articles d´approfondissement sur les questions les plus cruciales du domaine.Les managers apprécieront un ouvrage de fond qui leur per Erscheinungsjahr:2008 |
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